The Business of Rugby

Written by Gregory Tanner

The Business of Rugby book takes a look at the booming business of rugby from many angles.  The aim of the book is to discuss the points of the business of rugby, the trends and to propose how professional rugby can and will be successful in the United States. The Business of Rugby book takes a look at the professional era of the game, evaluates the investment opportunities in rugby, and studies the successful models of professional rugby.

The book speaks about better analysis of the business of rugby and why understanding of the key components of this business are critical for building the professional game in the United States.    The Business of Rugby book looks to build a wide adoption of the best practices in sports business, and adopt the working rugby management structure.   These aren’t just keys to professional rugby but to any professional sport.    The book helps to understand the professional game and previews the vast opportunity for the new rugby economy United States.

About the Author

Gregory Tanner is an experienced business consultant with subject matter expertise in business and industry analysis.  He has consulted and advised executive and management teams on strategy and business development.

Following his passion as a former rugby player, in 2011 Greg began looking for opportunities in the business of rugby.  Mr. Tanner launched National Rugby Post ( 2012 and began to do rugby business analysis – focusing on the business of rugby in light of the coming Rugby World Cup in 2015.   Seizing a tremendous opportunity, Mr. Tanner became the sole Rugby Business Analyst in the United States focusing on the business of rugby.  As the United States’ only Rugby Business Analyst, he is setting the stage to be well positioned when the professional game arrives in the United States as the authority in how the game creates revenue, how teams are managed and understanding the key stakeholders in the professional game.

As part of becoming the dominant position in this area, Greg built – Pro Rugby Agency – (, a trailblazer in the United States.  Pro Rugby Agency core service is sales & representation. Pro Rugby Agency serves as the sponsorship sales arm for rugby sports clients.  Pro Rugby Agency is the exclusive marketing agency for players, teams, events, and tournaments across the United States.  At Pro Rugby Agency, Greg works tirelessly analyzing revenue opportunities, identifying new ways to differentiate from competitors, developing revenue-generating partnership opportunities and connecting as quickly as possible.